Put growing your clientele on auto-pilot with the
Solo Esthetician Spa Marketing System
Most estheticians close their business within the first year of going solo for 3 reasons.
1. Choppy & Mismatched Branding
Too many different colors, fonts, messages and social platforms usually lead your target client into confusion.
2. Generic,
Un-Marketable Facials
Customizing all of your facials leaves you at a major disadvantage when it comes to marketing yourself.
3. Inconsistent
Marketing
Strategies
Winging it and trying every strategy until 1 sticks will leave you without clients and completely broke.
It walks you through the major parts of starting, building and growing a skin care practice that attracts and keeps your target clientele.
This system includes the following:
The
Solo Esthetician
Spa Marketing System
changes that!
Step 1
The Business & Brand Quick Start Plan shows you how to build your brand, find your niche and craft a marketing message that speaks directly to your target client.
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Clarify Your Why
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Choose Your Inspirations for Success
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Create Your Personal & Business Financial Goals
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Create Your Business Policies
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Create Your Family & Friends Plan
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Create Your "Client Firing" Plan
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Choose Your Facial Niche
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Determine Your Style & Brand
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Cement Your Professional Look
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Create Your Signature Touches
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Choose Your Target Client
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Choose Your Marketing Method
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Create Your Marketing Message
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Create Your Voicemail Script
Step 2
The Fabulous 5-Star Facials Planner will help you design fabulous facials that get you noticed and put you into local celebrity status within your community.
In this planner you will:
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learn the five facials that'll transform your skin care practice
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discover 3 methods for customizing your facials to fit any budget
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learn the steps for putting together your facials
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get the guidelines and protocols for each facial type
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a sample skin care menu
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get facial planning sheets
Step 3
The Spa Marketing Strategies Workbook shows you how to get new clients in and keep them coming back for more while turning them into a referral army that markets your business for you so that you can focus on doing facials.
In this workbook you'll build and put together multiple marketing strategies to form an auto-pilot income generating machine that grows your clientele even while you sleep.
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Create New Client Offers
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Create a Spa Sampler
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Create a Skin Care Essentials Kit
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Create a New Client Welcome Packet
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Create Monthly Promotions
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Create a Spa Membership
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Create a Referral Program
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Create a Spa Business Partnership Program
bonus course includes the below strategies
step 1:
Create Your Survey
You'll Learn:
How To Put One Together
How To Use the Data to Help Your Business
The Best Questions to Ask for Maximum Effect
step 2:
Create Your Targeted Facials
You'll Learn:
Which 3 Facials to Start Out with For Better Marketing
How To Name Them & Describe Them For Better Profitability
step 3:
Create A Monthly Promotion
You'll Learn:
Which Facial Is Best to Promote First
Which Special Offer Is Best to Start Off With
The Best Drawing Prizes to Use as Enticement
step 4:
Create Your Referral Program
In this step you'll put together a
Referral Program
that turns your friends, family & clients into your own personal "marketing army"
step 5:
Create A Content Calendar
In this step you'll learn how to create a content calendar that helps you to post rich content on social media and for your email list.
