Facial Business
& Spa Marketing
Checklists
This time saving collection of business, marketing & promotion checklists covers all the important tasks that need to be completed in order to start, grow and market a successful skin care practice.
From getting your business license and creating your policies to choosing your signature touches, designing 5-star facials and planning events... we've got you covered so that you don't miss a step.
Does This Sound Like You?
You want to go solo & build your skin care clientele, but you don't know where to start or what to do next.
You're Not Alone!
Going solo and opening up your own skin care practice is one of the most exciting business accomplishments ever for an esthetician.
You have dreams of doing facials all day on people that love you and pay full price without hesitation.
You hope for clients that eagerly purchase the products you recommend for their skin, and love referring their friends to you.
The Facial Business & Spa Marketing Checklists will walk you through the steps of turning your hopes and dreams into a profitable reality.
Below are the checklist themes & topics covered
step 1:
Build Your Business Foundation
Legalize Your Business
Adopt A Success Mindset
Set Your Boundaries
& Business Policies
step 2:
Define Your Brand
Brand
Find Your Niche
Establish Your Style
Create Your Unique Marketing Advantage
step 3:
Design Your Facial Menu
Brand
Create Your
5-Star Facials
Choose Your Extra Income Streams
Design Your
Menu Content
step 4:
Establish
Your Client Programs
Client
Create Your
Spa Membership
Create Your
Referral Program
Create Your
Spa Partnership
step 5:
Create Your Monthly Promotions
Choose Your
Feature Facial
Choose Your
Feature Retail
Create Your
Special Offer
step 6:
Plan Your Promotional Events
Decide Your
Event Type
Choose Your
Event Goal
Choose Your
Services or Activities
step 7:
Set-up Your Marketing System
Website
Evergreen
Attraction Strategies
Print Materials
Social Media
bonus list:
Facial Treatment Room Checklist
Facial Bed & Linens
Equipment
Tools & Supplies
bonus list:
Skin Care
Back Bar &
Retail
Companies
Plant Based Lines
Clinical Based Lines
Low Minimum Lines
